EICMA, which stands for Esposizione Internazionale Ciclo Motociclo e Accessori (International Cycle, Motorcycle and Accessories Exhibition), is the world's most important trade fair for the entire two-wheel sector and represents the marketing tool of ANCMA, the Confindustria trade association that includes the most prestigious companies in the industry. Since its first edition in 1914, EICMA has been held in Milan and is confirmed as the most visited event in the world in terms of the number of exhibitors, visitors, operators and international press.

There are numerous elements that make EICMA such an impressive showcase: the many new products, international press conferences, technical workshops, the presence of world-class riders and personalities representing not only the industry, but also competitive events and spectacular shows in the MotoLive outdoor area. With over 100 years of history, the exhibition is now a source of inspiration for mobility and an incubator of trends and passions, the international benchmark event. Translated with DeepL.com (free version)

EICMA transcends the distinctions between B2B and B2C by addressing, on the one hand, companies and operators in the sector and, on the other, hundreds of thousands of enthusiasts and curious visitors, reaching an increasingly diverse target audience. This dual nature is EICMA's most distinctive feature, thanks to its extraordinary ability to bring together innovation and passion, technology and emotion, mobility and dreams in one place.

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