Where do you want to go and where do you want to leave?

    GOD SAVE THE LIVE

    16th December 2020

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    When technology doesn't work miracles

    Listening to music anytime, anywhere is crucial, it's oxygen and lifeblood.

    The ban on gathering and the maintenance of social distances have knocked out concerts and live shows, practically suspended indefinitely.

    But music is life. And somehow it has to be! 

     

    There have been many initiatives that have tried to create valid alternatives to live music, but none of them have managed (of course) to get closer to that kind of experience. 

    In recent years, technology has allowed us to listen to music everywhere, giving us the opportunity to live an unlimited experience in the space and in time. From turntable to streaming, from CD to iPod. But streaming concerts have been the new frontier of Live Music 2020.

    In the past, those who were unable to enjoy the live event, could attend the concerts of the favorite groups only in deferred, through recordings. Today, concerts have also entered the world of live streaming, allowing fans to admire in real time the performances of their favorite artists. Why attending a live-streamed concert?

    The reasons for doing so are a lot:

    1. you are comfortably at home, sitting on your sofa, even in your pajamas with snacks and drinks at your fingertips!

    2. you are practically always in the front row! no kicks and pushes in the arena to reach the coveted front row and no one who prevents the view on stage ... practically the close-up in high-definition multi-camera of your idol is guaranteed!

    3. wherever you are you just need to access the platform and enjoy the show (the important thing is to have an internet connection)!

    4. it is a unique and unrepeatable opportunity (live streaming cannot be enjoyed after its broadcast) that you can comment live with your friends and all other fans!

     

    Billie Eilish's live stream "Where Do We Go?" live from LA on October 24, 2020 seems to have made a great success. The young artist performed with 12 of her hits accompanied by different visual effects for each piece, which projected viewers into cities, oceans, and different worlds. A fantastic combination of fantasy and technology that has taken the world of live streaming to an unimaginable level.

    Even the three virtual concerts of the ex-members of One Direction has seen an increasing presence of viewers. Liam Payne in his "Act 1", "Act 2" and "Act 3" presented original covers and songs interacting with viewers. The singer also called some fans live. During the third concert, broadcast on Halloween, the artist disguised himself and performed in a frightening themed location, reaching the pinnacle of the virtual show.

     

     

    But, although live streaming is a real show where artists perform in live virtually with their own hits, does it really work?

    We are not entirely convinced! And we explain why.

    The image projected on a screen, however high resolution it is, cannot transmit to us the adrenaline of the real pit, the emotion of physical presence, sharing the experience in the flesh together with thousands of fans like us. This is inimitable and irreplaceable!

    Live streaming is a temporary alternative. Definitely to appreciate the fact that the artist is always singing, and in any case, for his fans and somehow the music reaches him ... but it doesn’t strike straight to the heart and doesn’t make the skin crawl like a live. In a survey (very interesting on the future of concerts after Covid19) done by Rockit, more than 50% of respondents don’t like concerts broadcast online, while 75% say that they watch them only in the absence of alternatives.

     

    There is one thing that technology can never change, and it is the emotion of a live concert

    In no way the technology has made possible to replicate the excitement that is created during a live where performers and audience melded together. Despite his modern spells it will never be able to recreate the intensity of that bond! Because it is there, at that moment, that we can feel ALIVE! Of course, from a live we take home the photos, the memories, the sweat... but not the moment when we find ourselves piled all there, in the pit, in front of our idol, dancing and singing loudly. In that stadium, arena, field or venue we are all living human beings on the same level. And this feeling with technology isn't the same!

     

    Live streaming is a technology with great potential that has reached ever higher levels and the current health emergency has given a great acceleration to the development of the sector.

    However, for now there is only one, if valid, alternative to the absence of real concerts... necessary not to turn off the volume, and the beats, of the LIVE!

     

    What do you think? Would you settle for a live stream? On a scale of one to ten, how much do you miss live events? What would you do to get back to the flesh under a stage? 

    We are really curious about your opinion about this.

     

    Stay with us, in our next articles we will definitely return to the theme!

     

    #WeTheFun #BusForFunBlog #WeAreMusic #GodSaveTheLive

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