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    A NEW WAY TO LIVE SPORT

    10th march 2021

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    BSport: the story of an innovator

    Today we want to tell you the story of another innovator and how he managed to turn his passion for sport into a successful enterprise. We are talking about Giulio Biasi, a young sportsman who invented a way to revolutionize the world of amateur sports.

    How did he do that?!

    The ingredients, probably, are always the same: a lot of passion, hard work, a close-knit team and the ability to think outside the box! Let him tell us his idea himself.

     

    1)  How did your passion for sports start?

     

    Before we start, I want to thank Busforfun for thinking about Bsport and giving us this space. Answering the question: my passion begins as for everyone as a child, thanks to my parents and the champions of those times. My father has always loved and practiced football, until a bad knee injury forced him to leave the fields, which continued to trample with great passion despite the advancing age. On the other hand, there is my mother, who is the real expert in the subject: graduated in motor science, teacher of physical education and great sport lover. Since I was born in this environment, I developed a predisposition for sport that has led me to enroll in football school since childhood. I have always seen sport as a game, a passion and a fun, without ever really aiming at great goals, also because maybe I didn’t really have the skills (laughs). Over the years, thanks to the great curiosity that characterizes me, I have discovered other sports that have allowed me to have a closer contact with nature and to face other practices that I am very passionate about.

     

     

    2)  What is Bsport? What prompted you to create such a reality? Where did you start?

     

    Bsport is a reality that wants to promote associations, clubs and sport in general in our territory. We start from a simple assumption, but perhaps not so obvious: man was born to move and run, is genetically predisposed to run about 25 km a day, but today has developed a more and more sedentary lifestyle. Our goal is to enhance and promote the sport, supporting those who work in this field (e.g. sports clubs, sports centers) and encouraging them to implement innovative management models. To do this, we had to overcome the technological and organizational gap that exists between our territory and the most virtuous realities (both nationally and internationally). Our activity begins, over 6 years ago, with football, my first great passion. I could say that it all started for fun, when, just back from Milan, I decided to bring to Lecce an amateur league format that I had appreciated so much during my years of study outside. So, together with a friend, I launched Unileague Lecce, an amateur league of 7-a-side football, reserved for young people who revolve around the university world. At the beginning it was not easy, we were a few teams and the tournament lasted little, but thanks to our way of understanding football and work, we managed to get noticed soon. The basic idea was to propose something different from the competitors, something that would make our product innovative. So, we introduced the interviews at the end of the matches, made by prepared and sunny girls and boys, then highlights of the most beautiful matches of the week and above all a constant and studied presence on social networks. I think that all these services and the will to raise more and more the bar, allowed us to stand out and be appreciated in a short time by the public: we were the novelty! The following year the teams doubled and thanks to this success I understood that I was on the right track and that I should continue to insist on this product and propose it for other targets. So, I launched the Gazzetta Football League, the Lecce edition of the national championship sponsored by Gazzetta Dello Sport, and the success of Unileague was also exceeded, so that we could draw on a wider range of athletes. From there growth has been continuous.

     

     

     

     

     

     

    3)  What are the main limits and/or criticisms that (often) characterise the world of amateur sports?


    A substantial criticism is the lack of organization! Amateur football teams are often composed of friends who understand competitions as a pastime, to be faced with a certain superficiality, but at the same time demanding the maximum from the organization. I think that thanks to our dedication we were able to convey our spirit to the players, who over time have understood that the success of a sporting event also depends on their attitude and therefore on the seriousness of those who participate.

     

    4)  What have you achieved so far? Are you satisfied with your work?

     

    For me we are always at the beginning, I think it is still early to sum up. Generally, I can never fully enjoy what I got because my gaze is always turned further. I believe that one should never feel completely satisfied with what he has achieved, but instead he should aim to improve what has been done up to that point in order to grow. Nevertheless, if I stop to think, I can only be happy with what we have built. Starting from a tournament that involved less than 50 guys, we have arrived to count more than 800 players who participate in the events organized by us or with which we collaborate. In addition, we managed to organize successful events and collaborate with international operators. An example of great success is the Gatorade5v5, an international competition promoted by the company Gatorade, in which we managed to reach the maximum number of teams participating, exceeding the numbers of metropolis such as Milan, Rome and Turin. With time we were also able to expand our range of action, coming to collaborate with different sports realities of the territory, such as the Kick Off Academy, football school of the Kick Off Sport Center. We are talking about one of the best sports centers in Southern Italy, of which we took over the management.

     

    5)  Are sports people who have participated in your events happy with the way you manage them? What do you think they appreciate the most?

    I really hope so and the numbers seem to confirm it. The requests and proposals for collaboration increase year by year. For championships, for example, we often have to reject several teams because we do not consider them to be in line with our philosophy or simply because we have reached the maximum number of teams that can be registered. I think people appreciate our dedication, but especially the passion we work with. Every member of the staff always gives their best and that’s what makes the difference in the end. We are a team that runs in the same direction, with a common goal and everyone does their best to achieve it.

     

     

     

     

     

     

    6)  How are you coping with this downturn? Are there any new projects in the pipeline?

     

    Unfortunately, amateur football is stationary now. This sector, in which we worked most last year has suffered a bad blow. The companies have economic difficulties and are reluctant to invest in sponsorships, since it is not known whether and how the championships will be played. Luckily, the work goes on with the Kick Off Academy and with over 180 children enrolled. This is a new challenge that we are facing with the seriousness and professionalism of always. Bsport is a construction site by definition: the sports sector is in continuous innovation and we always want to be in step with the times to offer the best to our public and to the territory in general.

     

    7)  In addition to the Bsport project, you have also come closer to esports lately. What attracts you to this sector?

     

    I started this new adventure one year ago, when I founded Egency Esport, an agency specialized in the field of competitive video games. I founded it with a team of friends, as well as great professionals. I can’t hide the fact that he’s giving us great satisfaction. In general, I am fascinated by innovation and this is perhaps one of the most innovative sectors at the moment. The world of entertainment is experiencing a contamination between esport, sport, music and entertainment, with an obvious synergy between real sports and esport. It’s an extremely dynamic industry, and in one year we’ve been able to make giant strides and get to a point that wasn’t imaginable even in the best of assumptions. Teamwork is giving crazy results and we have managed to create a reality that is becoming established in the esport sector, thanks to the passion and hard work of all of us.

     

    8)  In your opinion, is there a risk that in the future exports will be able to "cannibalize" traditional sport? What would you say to those who fear the spread of this new form of competition?

     

    I don’t think that’s a real risk. Sport responds to a physiological need of man, born to move and run, while video games respond to the need for recreation and entertainment. I don’t think one thing rules out the other. I am pleased to see that a great synergy is being created between the two worlds and I am convinced that if approached in a serious and professional way, the esports can become a means to bring more kids to sports. Today we see numerous videogames champions competing professionally in organized teams, with trained staff working to take care of them. It is now common practice in the best teams that video game training sessions are alternated with sessions in the gym or in general motor activity, because the performance of gamers depend on their psychophysical well-being. This is also part of what esports must teach. I think that attention to the health of children should be shifted to the lack of public facilities and spaces where they can freely play sports, rather than video games. It’s obvious that you don’t have to spend hours in front of a screen, but that goes for video games, like smartphones, computers or television. Like everything you need balance, and in the future, I imagine there will be time for sports and time for video games. There must be moderation in life, whatever we do!

     

     

     

     

    Interviewing Giulio was really a pleasure. His passion is perceived in every single word. His history teaches us to always believe in the value of our ideas and to work with dedication and perseverance to achieve them.

    We hope to have been able to inspire you and above all we hope to have transmitted the right motivation. For what?! But it’s obvious! To continue to practice sports regularly (if you already do) or to start doing it as soon as possible. Keep in mind that the next season could be in a few weeks... you don’t want to be unprepared!

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